Times to Stop Charging for Parts of Its Web Site - New York Times

Times to Stop Charging for Parts of Its Web Site - New York Times:

"In addition to opening the entire site to all readers, The Times will also make available its archives from 1987 to the present without charge, as well as those from 1851 to 1922, which are in the public domain. There will be charges for some material from the period 1923 to 1986, and some will be free."

Good going, Times. Nice job getting with it. The Times has tried a couple different methods for generating revenue online, and it seems they predict the most growth in on-page advertising, which means the Times will be making money the same way bloggers and other online content producers do - ads. This will probably bump their web presence and linkage up a few notches, and hopefully they'll make money off of it.

Lesson learned: ads are the revenue source for content on the internet. Web apps, games, and rich internet applications may be different, but in the content world, ads are king.